SMART BIN & RECYCLING APP - SOLUTIONS TO IMPROVE RECYCLING RATES IN THE UK
This project was about designing a new national Recycling Incentive Scheme (RIS) in the UK. It aims to improve the British population’s recycling rates by changing human intentions and behaviours around recycling.
The aim of the new RIS is to try to make consumers in the UK become much more Committed recyclers. In reaching that goal, there are two solutions, the first of which directly targets the public - SMART BIN and the second one aimed at people in their homes - RECYCLING APP.
The project uses User-Centred Design as a framework. It has used some management tools including user personas, alongside several methodologies for market research such as benchmarking. Also, scenario maps and user journey maps to identify any problems that user personas may face; and understand customer’s motivations, needs, resistances, hesitations, and concerns when using the solutions respectively. SWOT analysis has been used to evaluate the final solutions. RACI matrix also has been utilised for assigning roles and who will be responsible for each task during the project. Gantt Chart has been considered for scheduling and supporting the project.
 |  |
|---|---|
 |  |
 |  |
I-INHALER - SMART WEARABLE DEVICE
Selected as best practice in MA Design Management at Coventry University
This project shows the design process for a new wearable Smart Inhaler that works as a product for Apple Inc. The device’s working title is an i-Inhaler which is designed for people who live with asthma.
Some design management tools have been used in this project including user personas, along side several methodologies for market research such as the Double Diamond, Ansoff matrix and Agile stage gate hybrid methodology in order to make the new i-Inhaler pendant achieve the highest quality and efficiency. The project will look at how Porter’s five forces of market analysis can be used for this new industry. RACI matrix will be used for allocating roles and who will be responsible for each task.
 |  |  |
|---|---|---|
 |  |  |
 |  |
SENIORS-MARKET - ONLINE GROCERY SHOPPING FOR THE AGING POPULATION
This project focusses on exploring ways that companies can exploit the over 65’s market for online grocery shopping. It considers some of the major pain points of online shopping that elderly people encounter such as: navigation, login/ registration, find/ selecting products and payment/ checkout.
The Double Diamond model has been used as a way of structuring the project. Three different solutions have been considered as ways to solve the issue of finding and selecting products. These same solutions also cover other pain points alongside the major one mentioned. The work uses some design management tools such as a user persona and a scenario map to understand user pain points and needs. Finally, the best solution has been chosen and evaluated by a detailed costumer journey map.
 |  |  |
|---|---|---|
 |  |  |
 |  |
COLLABORATIVE ONLINE INTERNATIONAL LEARNING PROJECT
- IDENTIFYING GLOBAL TRENDS UNDER THE ‘NEW NORMAL’
This project focuses on sharing experiences, reflections, and themes around globalisation and international cultural trends in order to work on a collaborative forecasting project predicting the future direction of the world’s societies. Through this project, I was able to develop an understanding of intercultural communication, cultural awareness and an ability to reflect on personal experiences and how these can be shaped by geography, class and gender.
I also built confidence in sharing work with others and was able to analyse and draw consumer insights from collaborative data in order to identify global trends. It was a fantastic project that not only helped me to identify consumer global trends under the 'new normal', but also gave me a chance to work in mixed international groups.
Collaborated with students at Raffles College of Higher Education, Singapore.
